The companies are using big data and advanced software to predict which people will spend massive amounts of money on the games and then targeting these people with aggressive marketing.įor some people, these games result in financial ruin. In this partnership with PBS NewsHour, Reveal examines how Facebook is partnering with social casino games to monitor and analyze the behavior of vulnerable players. But how does Facebook’s handling of personal information affect its users? The graphics are closely tied to the actual look and feel of the Golden Nugget, and will be updated whenever there are changes at the casino, down to the level of employees' uniforms.Facebook recently received a $5 billion fine from the Federal Trade Commission for mishandling users’ personal information. Last Legion told us that they put a lot of emphasis on making avatars 'that really pop', after seeing how primitive the graphics were in most of these games. The game definitely looks sharper than most things we've seen on Facebook. Last Legion argues that the Golden Nugget tie-in and the game's superior graphics and sound will make it a winner. The idea has been tried a few times already, but none of the casino games have met with much success thus far. The basic concept is a fairly obvious one: it lets users build up a casino using the same basic gameplay mechanics behind FarmVille and most other successful Facebook games with actual (play money) gambling, the only other type of game to succeed on the platform. Last Legion built the game in partnership the the Golden Nugget Casino, which, more than any other casino, has worked with software companies to create branded gambling games on other platforms. Account icon An icon in the shape of a person's head and shoulders.

Facebook casino game